Apple reportedly promises publishers improvements to its News Plus service

-

Apple News Plus, which you can pay $10 a month for in the US, is a big part of Apple's push into digital services, but a new report suggests that publishers aren't too enamoured with the platform so far – and that Apple is promising improvements.

According to Business Insider, publishers aren't getting anywhere near the levels of revenue that Apple suggested they might before the service launched in March.

Although initial uptake was apparently brisk, it would seem not many of those users have kept on their News Plus subscription beyond the initial free trial. It's difficult to know for sure, as Apple hasn't revealed a full breakdown of subscriber numbers.

One of the issues with the service, Business Insider's sources say, is that readers are confused about what is and isn't included for free as part of Apple News: a small News Plus icon is usually the only difference.

Publisher problems

Publishers are concerned that the News Plus experience feels "unfinished" and want to see a "more intuitive" way for users to get around the app, apparently.

If the sources speaking to Business Insider are to be believed, magazines and newspapers also want Apple to make it easier for them to convert their digital content into a format that works inside the Apple News app.

For its part, Apple is listening to publisher concerns and wants to make improvements to the News Plus service in the various areas we've already mentioned.

Apple hasn't responded to the report publicly but will know it needs to keep publishers happy for News Plus to be a success. Later this year it's also launching Apple Arcade, a mobile games bundle subscription.

Via 9to5Mac

https://ift.tt/eA8V8J Apple reportedly promises publishers improvements to its News Plus service

Comments

Post a Comment

Popular posts from this blog

Bank Holiday sales 2020: laptop, headphone, iPad, and 4K TV deals continue this weekend

-
Bank holiday sales are continuing well into the weekend, with fantastic deals on top tech sticking around a little longer. That means there's more time to grab a bargain on a new laptop, iPad, 4K TV, or set of headphones, as well as big savings on home and garden renovations. We're rounding up all the latest bank holiday sales right here, so you can snag yourself a fantastic price on anything you're shopping for this weekend.  We're keeping this page topped up with regular updates on the best deals to hit the digital shelves this weekend. Plus, we've weeded out all the prices that aren't worth your time, and brought you the very best price cuts on offer. So bookmark this page and check back regularly, because we're scouring all your favourite retailers all weekend.  We've already seen some of these deals come and go, and with stock levels of particularly in-demand items (Nintendo Switch Lite, iPads, Apple Watches, and premium laptops) already shakey du
Read more

Similarweb web analytics tool

-
Image
You’ve done all the hard work of getting your new business off the ground, but the toil never seems to end. Between opening your store, launching your website, and everything else that comes with your entrepreneurial endeavors, where is there time to keep an eye on the competition?  While keeping your brand relevant can be achieved in more ways than one, staying up on the web activity, overall SEO , and site performance of you, your foes and familiars can help to let you know what’s working in the marketplace and what isn’t. But how does one even begin to hold a spyglass to these metrics? That’s what Similarweb is for. Interested in Similarweb? Check out the website here Launched in 2007, Similarweb is a digital intelligence software suite that provides web-tracking capabilities to its users, allowing businesses to keep tabs on web traffic, page performance, keyword optimization, and more. Whether you’re building a new website for a client or want to see how your own pages stack
Read more

Aldelo point of sale (POS) review

-
Image
Picking out the best POS system for your business can be a game-changer when you're looking to increase profits quickly. Aside from accepting multiple payment types, your team can also easily clock-in, create sales analytics reports, and add loyalty discounts whilst you oversee operations. As a business owner, you can use your POS system to keep a closer eye on the bottom line and integrate your sales station with pre-existing third-party technology and apps.  Aldelo POS system is one such game-changer for your business. Aldelo is a cloud-based POS system, developed specifically to be on the best restaurant POS systems around .  In this review, we'll run through Aldelo’s range of POS software options designed for restaurants, bars, and other food-related businesses. Unsure if Aldelo’s cloud-based POS products are right for your business? Keep reading to learn whether this restaurant-focused POS platform is a little too niche or the perfect POS provider for your requirem
Read more