Shopify review 2026
Shopify is one of the most dominant ecommerce platforms globally, powering millions of online stores. The platform has evolved significantly in 2026 with its AI design tools and a revamped pricing structure. We rigorously test the best ecommerce platforms across many criteria. All together, our reviewers have hands-on experience with more than 80 of the best website builders. Read my full Shopify review to see why I still rate it as the best website builder for online stores. Shopify pricing and plans Shopify's pricing strikes me as reasonable for what you get, though the value proposition varies significantly across tiers. I appreciate the 25% discount when paying annually, but the jump between plans feels steep. Transaction fees on third-party payment processors can also eat into margins, especially on the lower tiers. Plan $/mo (paid monthly) $/mo (paid annually) Basic $39 $29 Grow $105 $79 Advanced $399 $299 Plus $2...