Toast POS (point of sale) system review
Boston-based brand Toast is an all-in-one POS system with a focus on catering to the needs of restaurants and other businesses in the food service industry. The company was founded by three former Endeca employees after Oracle acquired the software firm in 2011. Toast’s founders initially set out to create a consumer app centered on mobile payments, customer loyalty and promotions that could integrate with restaurants’ existing POS systems. However, they quickly realized that restaurants have far greater needs than just being able to accept mobile payments. The team pivoted from a consumer-focused app to a full restaurant technology platform that includes POS capabilities as well as online ordering, gift cards, analytics and more. Toast POS sets itself apart from iOS-based competitors by instead choosing to run its platform on Android, which makes it both cheaper and more versatile. But the question remains, is Toast's point of sale system right for your business? We explore...