JCB Toughphone E10 review: This rugged phone has the raw performance of an abandoned bulldozer, but the price tag of something much better
JCB Toughphone E10: 30-second review First, let's clear up the JCB angle. JCB, the well-known digger company, does not make phones. The brand is operated by a company called JCB Phone, which was formed by the Genuine Case Company and has been licensed to use the JCB name since 2023. So what you're buying with the JCB Toughphone E10 is a Chinese ODM phone wearing a very well-known British industrial badge, sold through a UK company that holds the licence. That might be irrelevant to the potential purchaser, but I’m a details guy. Other than the not-so-subtle rebranding, what we have here is a ruggedised, low-specification Android 15 phone that uses a MediaTek Helio G36 SoC, comes with 4GB of RAM, and only 64GB of storage. But you can expand storage with a MicroSD card up to 512GB. The G36 uses 2023 SoC technology, but it's derived from the P35, which appeared first in 2018. As a result...