I saw the LG C4 OLED TV in action, and the brightness boost is very real
LG revealed all of its new 2024 OLED TVs at CES 2024 – including the first transparent OLED TV that you’ll be able to buy, which we got to see in action – and the one I was most curious to see in action (apart from the see-through one, obviously) was the LG C4 . In its initial unveiling of the C4, LG revealed that the new model would be brighter than last year’s LG C3 , despite using the same core OLED panel. This is an important upgrade, because its key competitor last year was the Samsung S90C , which offered much better brightness at the same price, and this year’s Samsung S90D will be even brighter. But the question was: how much brighter would the C4 be? After seeing the LG C4 in action, I don’t have an exact measurement for how much brighter it is, but I can sum it up: bright enough. The level of extra vibrance and pop is immediately clear; HDR highlights gleaming off metal are more dazzling, and white areas of the screen have the extra cleanness that brighter OLED white...