SendGrid Review: Pros & Cons, Features, Ratings, Pricing and more
SendGrid was founded in 2009 by three entrepreneurs; Isaac Saldana, Jose Lopez, and Tim Jenkins. The company was incubated through the famous TechStars accelerator program. It provides a cloud-based service for businesses to send marketing and transactional emails to their subscribers. The platform handles the backend processes involved in sending emails, e.g., ISP monitoring and domain keys, while users interact with the easy parts. SendGrid is a freemium tool, meaning it has both free and paid versions of its email marketing service . By 2012, three years after its founding, SendGrid announced that it was working with 60,000 businesses and had sent over 45 billion emails. By 2017, the company was processing over 30 billion emails per month. In 2019, Twilio, a well-known cloud communications firm, paid $2 billion to acquire SendGrid and the company was renamed Twilio SendGrid. Since the change of ownership, there has been a significant uptick in complaints about slow cu...