Fujifilm GFX100S II review – worth switching from full-frame?
Fujifilm GFX100S II: two-minute review Fujifilm has bucked the trend by launching a new camera that is actually cheaper than its predecessor, despite three years of inflation and the improved features on board. There is, therefore, more to the new Fujifilm GFX100S II than its upgraded features – it's priced aggressively to grab the attention of pro photographers teetering between the best full-frame cameras and medium-format. Costing around 10% less than the GFX100S was at launch, the GFX100S II is available for $5,000 / £5,000 / AU$8,700, which is a similar price to what you'd pay for comparable full-frame mirrorless cameras – a sensor format Fujifilm isn't making cameras for, but a market it clearly wants a piece of. And with a whopping 102MP sensor creating high-resolution images exceeding those from any full-frame model, even those shot with the class-leading Sony A7R V , there are plenty of pros who could be better served by the GFX100S II's larger medium-fo